Ich bin ein Mozilla -Fan. Ich verwende nicht nur ihre Produkte Firefox und Thunderbird, sondern auch das Marketing fasziniert mich.
Wie viele Non-profit Organisationen funktioniert die Mozilla Foundation nur, weil es tausende Menschen auf der Welt gibt, die dazu beitragen. Firefox steht für eine spezielle Erfahrung des Internets, wie sie can offer no other browser. An idea that is supported by so many people and has a particularly good marketing concept, may well compete with companies like Microsoft and Apple. A Firefox market share of 22:51% in this respect is not without.
the core of the strategy is one of Firefox on the "pull" principle. This means that they do not try to impose their product to people, but enthusiastic fans (like me) are encouraged to word of mouth to operate on various species. The specially developed site is called Spread Firefox . For all the fans who like their self-designed Firefox wear T-shirt Community Store has been designed. Advertising becomes obsolete after people voluntarily Firefox banner on their pages. The Mozilla products are open source and thus can all continue to develop it. Defacto means of crowd sourcing product production, which can lead to a real movement. As a platform for this crowd-sourcing, the Mozilla Foundation Mozilla Labs available.
AdAge reports that Mozilla has from the beginning to set on word of mouth. The first network in which they have spread Firefox university campuses. The initiative CampusReps students were encouraged to spread Firefox to their university and the discussion about open source browser . To encourage After the universities tend to be strong networks, the message spread quickly and out of time beyond the limit of the universities.
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