all began in 1927 with a woman. With a book. In a word. We are talking about the British novelist Elinor Glyn, who published in that year her work "IT".
The novel is about a young woman named Betty Lou, that the lower working class belongs and which is "something conscience" with her is fishing their employer. This "IT" Glyn describes as a special sex appeal, as a casual sense of style. The concept of "It" Girls is born.
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