Those who think in the design phase of a campaign for statistics and numbers, has probably worked in the advertising industry. In traditional advertising, it is customary to buy just the beginning of an order data and statistics, "worked" on the basis of the "target group" is literally. No talk of people, it is to certain - more or less accurate - Criteria sized drawers. For individuality, personality and dialogue is because no bursts.
No wonder that one of the most interesting, most important and oldest advertising and communication methods - word of mouth - not this can be triggered. Maximum is negative talk about how annoying this or that campaign is again. The idea behind word of mouth is that what does a company / non-profit organization is designed as mentioned in the positive compared to other to be. Besides word of mouth marketing, referral marketing, buzz and viral marketing are a few other unfamiliar terms gefunden, um die Welt komplizierter zu machen.
Deshalb beginne ich hiermit eine kleine Serie an Blogposts, die sich ganz vollständig und ausführlich mit Mundpropaganda beschäftigen.
0 comments:
Post a Comment