Social media and online advertising - an overview for non-profit organizations There are some good "guides" on the Internet about social media and online advertising. Here you will find an overview of various platforms and technologies with special promotional terms for non-profit organizations and campaigns.
Why is online presence especially important for non-profit campaigns?
organizations who want to change the world need to continue to tell really motivated and committed supporters and activists, the news. For this, the Internet is the right Medium. In addition, non-profit campaigns often a tight budget - it needs the internet little money, time and commitment.
Online it's about:
- to interact (social media, blogs
,
micro-blogs ,
video-blogs comment, etc.),
- to be found (
Search Engine Optimasation to publish news and messages ( blogs, photo streams, video-blogs
,
podcasting, etc.),
- - , bookmarking),
a group of fans / "followers" to build (by
RSS feeds , other feeds, micro-blogs
, etc.)
- And to remain in contact with this group (through the publishing of interesting content and interact - that is through dialogue).
What's for tools on the web?
- Blogs
- Micro-Blog
- Photo Streams
- Fanpage
- Wiki
- Vlog or Video Profile
- other "social media" profiles
- Podcasts
blogging
A blog is an absolute standard - have You exist not have a blog you do not (as organization). With a blog you can provide people with news on the topic can, thematically refer to all possible topics, communicate with people up and publish what could be interesting for the audience. Einen gratis Blog kannst du auf folgenden Seiten erstellen:
Tumblr Blogger Wordpress Typepad Hier gibt es ein paar "guides" wie bloggen funktioniert(es gibt jedoch keine einheitliche Regelung oder ähnliches - einfach selbst herausfinden)
total guide to blogging Idiot's guide to blogging a teacher's guide to blogging Micro-Blogs
Micro-blogs sind super um den Kontakt zu Leuten zu halten, Links zu teilen und kurze Neuigkeiten zu posten. Das berühmteste Beispiel für einen Micor-Blog Service ist natürlich
twitter - any non-profit organization should have a Twitter account, and to find the same connection, you can follow me
. Just breathe into it again and after a short time you will know how you can use Twitter for your campaign and want.
There is also the possibility of normal blog sites as a micro-blog to use but it is there "follow" a uniform system to you. RSS feeds use everyone else, since there are a variety of Reader.
on some social media sites are integrated micro-blogs, such as on Facebook
.
Photostream
Photo Streams are great to with pictures, photographs and visual impressions to advertise. Pictures can tell the story and when a blog entry for example, is linked by a street action with a photo in the photo stream, it is more appealing. Photos should be accessible to tag, it should be the main key words
be installed.
Some photo sites where you should have a profile
Flickr (recently also for video)
Photobucket (not very patrons-friendly)
Fanpage
read your fan page on just what there type of the project, which is the goal and who you are. There are fan pages on Facebook
very popular and this gives also possible to combine some simple social media profiles. It should, of course, all profiles are linked, that they will be found and especially the fan page should contain all the links. The better course is
Fanpage own homepage. But that is costly, if nobody in your organization familiar with web coding. It should in any case, a
content management system (CMS) ago, so can also provide all the news online.
some good open source content management systems are:
Joomla! Drupal Typo3 Plone
Wiki A wiki is almost like a book that is published on the organization / campaign - only better. It allows all people to rewrite the book to comment on and discuss to lead it. Simple and powerful!
video blogs / video profile
video blogs are especially popular after a webcam does not cost much and the greater bandwidth no more long waits are associated. If you have a webcam you have to be about 5 minutes like this video bloggers. Watch out simply, with your lectures and make little spots where you want to provide information on your special topic.
with video profiles, it is also the option to videos kommentieren, zu bewerten und mit anderen in Interaktion zu treten. Die größte Plattform diesbezüglich ist natürlich
YouTube und mit einem You-Tube Profil gibt es auch einen "Kanal" gratis dazu - also eine Seite auf der die You-Tube Aktivität aufgezeichnet wird.
Bei der nächsten Straßenaktion kann einfach jemand eine kleine portable Camera mitnehmen, es ein bisschen nachbearbeiten und schon ist das erste Video fertig - komplett gratis.
Für generelle News sind Videos aber weniger geeignet, weil Menschen viel schneller lesen können, als zuhören. Das bedeutet, dass nicht alle Internet-User/innen willig sind sich 20 Videos am Tag anzusehen. Aber warum nicht einfach auch bloggen, was im Video erzählt is that the reader can choose the inside?
resources about vlogging:
VlogBlog video sites: YouTube
Vimeo Seesmic Blip.tv other social media profiles
Myspace is always insignificant, but is still a good tool. It has an integrated blog, a micro-blog, you can upload photos and videos, people can leave comments and there is another free web presence.
There are also platforms like Linked in
and
Streamy where there is the possibility to form groups (after interest) to exchange contacts and share links. I think it always makes sense to create an account, otherwise it may happen that another person uses the same name and can cause confusion.
Digg is a platform that every nonprofit organization should use. Everyone can create a profile and an entry (it will be approved photos, videos and articles) to add, or support (ie, "Digger"). Do not be put off by the invented language, simply find people with interest them tread on the platform and already there are some trailers / inside. From this platform is now very much "Traffic" on the Internet on various sites and hence it is just as important as search engines. With this in mind, I always integral to my blog a link to the article on the "Digg" can be added.
Within months, there are probably many other significant social media platforms, these are only the most famous and important.
Podcasts
need to start a podcast, you really just a microphone, a bit of expertise (in the area where the organization works) and talk about talent.
are some tutorial it eg here: How to podcast tutorial
free pages on which your organization can start a PRODcast:
My Podcast Switchpod Podbean search engine optimization
This is the most important for your website and for various profiles. There are countless online instructions and / or blog posts on this topic - some useless, or downright false, still others very good. This page
I find as very clear and good.
This listing is not intended to be exhaustive, so please just comment if you think something important. Go!
